top of page

Humor Marketing: An Online Marketing Strategy to Create Viral Content That Hits the Mark

Updated: Jun 26


Humor Marketing: A Strategy to Create Content That Resonates with Thai People and the Opportunity to Go Viral for Your Brand

Humor Marketing: A Strategy to Create Content That Resonates with Thai People and the Opportunity to Go Viral for Your Brand

In an era where content is being produced in massive amounts every day, the competition to capture consumer attention has become increasingly intense. Many brands and creators choose to ride the wave of trending topics, hoping that their content will go viral and increase engagement.


However, the reality is that despite trying to follow trends, content often doesn’t deliver the expected results. This might be because we’re overlooking the "cultural foundation of media consumption in Thailand," which has its own unique characteristics. This is where Humor Marketing comes in as a key answer for today.


Thai People’s Sense of Humor

Sense of humor is not just a tool for creating laughter, but it is also one of the core components of communication that has deeply rooted itself in Thai society for a long time. We can see this reflected in dramas, commercials, social media, and memes that spread quickly. Content that is funny or lighthearted tends to be well-received in terms of shares, engagement, and brand recall.


Why is Humor Marketing Powerful?

  • Attracts attention instantly – Most consumers tend to scroll through content quickly, but if they come across something that makes them smile or laugh, they’re more likely to stop and engage with it.

  • Reduces the distance between the brand and the audience – Humor makes the brand appear friendly and approachable, helping to foster a stronger emotional connection with the audience.

  • Encourages sharing – Content that is funny or relatable is more likely to be shared compared to regular content.

  • Improves memory retention – People are more likely to remember humorous content than serious content. This increases the chances of a brand being remembered if humor is used.


Is Humor Marketing Right for Your Brand?

While Humor Marketing is powerful, not every brand can use it effectively. Its suitability depends on:

  • Target audience

    Younger generations or millennials often respond better to humor.

  • Brand image

    If your brand has a friendly, fun image, humor can enhance your strengths.

  • Product/Service type

    Lifestyle products, fashion, food, or services related to lifestyle are generally more suited for Humor Marketing, unlike products that require high credibility, such as medical or financial services.


Examples of Successful Humor Marketing Content

  • Food brands that use humor related to everyday meals.

  • Review influencers who incorporate lighthearted jokes or playful commentary to make the audience feel more relaxed.

  • Comedy pages that seamlessly integrate brands or products through their content.


How to Start Creating Humorous Content?

  • Study the behavior of your target audience to understand what they consume and what kind of humor they enjoy.

  • Find relatable insights from daily life and adapt them to create humorous content.

  • Test and measure which types of content resonate best with your audience.

  • Plan with professionals to ensure the content is funny but still on-brand and in the right direction.


Conclusion

Humor Marketing is more than just creating funny content; it’s about connecting with Thai people in a genuine way. If you want content that effectively engages with your audience, humor is the key ingredient that should not be overlooked.


Free Consultation for Entrepreneurs Interested

 If you're wondering whether your brand can benefit from Humor Marketing or if you'd like a team of experts to help analyze the best approach for creating content that suits your brand, we can help develop a strategy to align your image with your target audience effectively.


Contact Us  Phone: 092-4841995 


 
 
 

Comments

bottom of page