Sales aren't growing because you don't really know your customers: Fix it with Research
- มหัศจรรย์ ไอเดีย
- Oct 8
- 4 min read
Have you ever wondered why your sales aren't growing as you expected, even though your products are high-quality and you're running a full-on promotion? It could be because you don't know your "real customers" well enough. Starting a business without research is like trying to plant seeds in the wrong place, which ultimately leads to poor growth. Market research is key to understanding your customers deeply and unlocking their potential for exponential sales growth.
Why aren't sales growing when you don't know your customers?
Picture this: You've invested a lot of time and money into developing your product and marketing it, only to find that customers are either not interested or sales are still sluggish. This could be because:
You're selling to the "wrong people": Your product may not meet the needs of the group of people you're communicating with.
You're solving the "wrong problem": Your customers may not have the problem you think they have, so your product offering is off-topic.
You're communicating on the "wrong channels": You may be using marketing channels that your customers aren't already using.
Not knowing your customers truly makes every business decision high-risk, from selecting your target audience, setting your pricing, crafting your marketing message, to deciding on the investment in your advertising campaigns.
Research: A key weapon that helps you truly understand your customers.
Research isn't complicated . It's about systematically asking questions and finding answers to understand every dimension of your customers, from their behaviors, needs, and even their underlying problems.
1. Understand “who” your customers really are.
Demographics: Who are they? How old are they? What is their occupation? How much do they earn?
Psychographics: What do they think? What are their beliefs? What is their lifestyle? What motivates them to make purchases?
Finding these answers helps you create a "Customer Persona," or model of your ideal customer, giving you a clearer picture of your customers and enabling you to more accurately define your marketing strategy.
2. Listen to the voice of the customer: From qualitative data to insights
Research isn't just about looking at numbers; it's about listening intently to your customers, using qualitative tools :
In-depth Interview: Talk to customers face-to-face to gain insight into their thoughts, feelings, and experiences.
Focus Group: Gather a group of customers to discuss and exchange opinions about a product or service to gain diverse perspectives.
Social Media Surveys: Track online mentions of your brand and competitors to understand customer sentiment and attitudes.
This qualitative data will help you discover the “why” behind customer behavior, something that quantitative data may not be able to provide.
3. Use numbers to confirm: From understanding to concrete action
Once you have the insights, it's time to use quantitative tools to confirm your hypotheses and expand on them:
Online Survey: Create clear and comprehensive questions to collect data from a large sample of people.
Website Analytics: Use tools like Google Analytics to see where customers are coming from, how long they spend on your site, and which pages they are particularly interested in.
Customer Data Analysis: Study past sales data to identify trends and repeat purchase behavior of customers.
These figures will help you see the big picture and make confident strategic decisions.
Integrate research with marketing to create sustainable sales.
The data gained from research is worthless if it is not put to good use. Linking this data to your marketing strategy will help you generate consistent sales growth:
Use research data to create content: Once you know what your customers are interested in and what their pain points are, you can create articles, videos, or other content that addresses their needs.
Use data to improve Ads Performance: If you're running online ads and find that your ads aren't performing as well as they could, try using research data to determine whether, for example, your customers prioritize price over quality, or whether your ad images are appealing enough to them. In-depth analysis can help you improve your ads more effectively and cost-effectively.
Use it to build a strong brand: Research insights are the foundation for building a clear and distinctive brand, enabling you to communicate the value of your products and services in a way that resonates with your customers.
Frequently Asked Questions (FAQ)
Q: Do small businesses need to do research?
A: Especially for small businesses, this is especially important. Research doesn't require a large budget. Simply start by talking directly to customers or using free online tools to gain valuable insights.
Q: Are research and surveys the same?
A: Surveys are just one of the tools used in research. Research encompasses more than that, including interviews, data analysis from various sources, and observation of customer behavior.
Q: How long does it take to do research?
A: It depends on the size of your business and your goals. But the key is to do it consistently to keep up-to-date with your data, not just do it once and be done with it.
summarize
Your sales aren't growing because your product isn't good, but because you don't really know your customers. Research is the solution to help you deeply understand your customers and unlock all the challenges in doing business. With the insights you gain, you can plan accurate strategies, improve marketing effectiveness, and most importantly, build a valuable brand that can grow sustainably in an ever-changing market.
If you need a professional team for research
We are ready to take care of your brand with a team of professionals who cover branding and brand research to meet your business needs and grow in line with the Thai market. You can contact us at
📞 Call us at: 0924841995
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